I'm Amanda, and I really like flowers, dancing, and riding my bike. And anything with coconut in it.

I also believe that every young woman should be educated in the ways of the Goddess.

Every woman has the right to know that there is a feminine face of the divine.  Every woman has the right to know that she is an inheritor of great wisdom and power simply by being born female.

 It should be a standard part of education that all girls learn about the power of the feminine,  learn about their bodies, about the enormous power they contain within them, and are educated in  the unique expressions of feminine power by learning about the myths and stories of Goddesses from various cultures.

Unfortunately, most of us did not receive this education, and that is why I created Urban Goddess.   

 I believe many women alive on the planet right now made the choice to be here in order to help usher in a new world order based on appreciation of the feminine essence. I believe you are probably one of them if you are reading this right now.  

Welcome!  We each have our own story of how the Goddess has come calling to us. Here's mine...


For 10 years I have been working with women to help empower them to be healthy, vibrant, living their purpose, and stepping fully into their feminine power.

I started out as a nutritionist who couldn’t accept simply revolutionizing my clients diets, but got excited by revolutionizing their whole lives.  Clients not only lost weight, and felt healthier but they got the “Goddess Glow” by transforming their relationships, their careers, and their whole life vision.  I also discovered that women who came to me to lose weight, or heal an eating disorder usually had a deeper malnutrition going on: A spiritual malnutrition.  Women in our culture suffer psychologically, and physically because of the disconnect to  feminine based spirituality.  The Goddess is the key to healing for women today.  

I also discovered that women were hungry for sisterhood, for healthy and supportive bonding with other women which eliminates competition and complaining, and instead focuses on love and connection.

In 2006, I led the first Urban Goddess Workshop in New York City where I recognized my true calling: to bring women together and connect them to their inner feminine power. 

I have led workshops and retreats which explore ancient Goddess archetypes and mythologies, and how they apply to the modern woman in locations such as Costa Rica, Big Sur, Malibu, and my old home town of New York City.

In 2012 I created the signature Hot and Holy course as a way for women to immerse themselves more deeply into the Goddess teachings and integrate them into their day to day lives over a longer period of time.

Recently I packed up two suitcases, and hopped on an airplane to LA, and am now birthing the Urban Goddess community in California for the first time.

I like it here!  

To really get to know me, I'll share some fun facts which may or may not be surprising!...


1. I used to smoke!  Yes it's true, and here's a picture to prove it.


Once upon a time, my day started with a double espresso macchiato, a warm chocolate croissant, a cigarette, and my journal in hand.  (This was before I discovered green juice, yoga, meditation....)



I just swoon when I smell a fresh peony ...

I just swoon when I smell a fresh peony ...


2.  My favorite flower is peony.  I love everything about peonies, especially the fragrance.

3. I was an altar girl! (still sorting through old photos for this one) 

Yes that means I wore white gloves, and carried the cross, or the candles down the aisle on Sunday mornings.  I also was an usher, vice president of the church youth group, and volunteered to read the gospel regularly all throughout my teenage years.


4. I graduated from high school and moved to New York City to start college on my own when I was 16 years old.

Yep, I was a little bit of  a brainiac- but a reluctant one.  I was more interested in boys, dancing, music, fashion, and art...  At that time I dyed my hair a very bright shade of red, wore red lipstick, big black boots, and lots of oversized jackets.  But that's also when I discovered a deep love for Dostoyevsky, DH Lawrence, and also started to stir my feminist roots..  

5.  I am learning to play the ukulele! 

Having never played a musical instrument, it is quite humbling to start at square one, but I am committed to learning how to make my own music in 2016.  I love the ukulele because it is so small and I can take it with me wherever I go.  Throw it in the basket on my bike, and take it to the beach.  The first song I am learning is "Edelweiss" from the Sound of Music (one of my all time favorite movies), and the second song I am working on is "Stay" by Rihanna!!  In the moments when I'm able to drop in and just feel myself making music, I get a bit teary eyed- it's a dream coming true!  

6. I've been keeping journals regularly since I was about 13 years old.  I have boxes filled with them, and they are very treasured items.

7. My earliest gurus were:  Walt Whitman, Anais Nin, Swami Satchidananda, DH Lawrence, Dostoyevsky, The Cure, The Beastie Boys, 

(And yes these are almost all white men.  Yes I didn't realize that all my influencers were male for a long time.  That all seemed normal.  Only later did I realize that that was actually something to pay attention to.  But I Still LOVE all my early influences)

8. I kind of died and came back to life a few times...

The first time was when I drowned when I was almost a year old.  My mother found me blue laying upside down in my wading pool...  She performed CPR and mouth to mouth resuscitation on me to bring me back.

The second time was when I was about 5 and my brother punched me in the stomach on the steps of our beach house in Maine while I was eating a carrot.  The carrot got lodged in my windpipe and cut off my breathing.  I can remember being out of my body and watching the scene from above as my brother stood over me completely freaked out and unsure what to do.  I told him with my mind to go get mom, and then when I saw him go inside, I went to go visit on the other side..  Again my amazing mother saved me,  This time by performing the heimlich maneuver on me to dislodge the carrot. Apparently when I came back to life I didn't know who anyone was.  I was a bit freaked out for awhile by my family- these strange people I didn't know... :)  They still freak me out a little sometimes, but I love them.

9. I really love my weird, crazy family.    Especially my grandparents who I was fortunate enough to grow up around.